Cara Delevingne shows that Pepe Jeans is Made for Mischief in the new AW14 campaign

Life is meant for having fun, and Pepe Jeans totally agrees with this. So much so that we’ve incorporated the motto into our new Autumn/Winter 2014 campaign: Made for Mischief.


And who was perfect choice to represent our motto and star in our campaign? None other than our brilliant and mischievous muse, Cara Delevingne! Together with models Claude Simonon and Paolo Anchisi, she takes take a trip back to Pepe’s rebellious roots. You see them all going out together, being young and provocative, messing about and, basically, made for mischief.


The campaign was photographed by Mario Sorrenti and styled by Charlotte Stockdale who aimed to show the beauty of natural rebelliousness.

Let yourself be carried away by Pepe Jeans’ daring spirit and be inspired by our new campaign. Repeat with us: You’re Made for Mischief!


Enjoy the river Thames like never before, with Totally Thames

30 days, 42 miles, over 100 events, 1 river…..with Totally Thames you’ll rediscover the iconic London river through a variety of artistic and cultural activities taking place until 30 September.


During this month of celebration you can enjoy a whole host of artistic, cultural, musical and educational activities. You can participate in regattas, races on the river, outdoor archaeology activities, and many more activities in the 17 London neighbourhoods that border the river.


Totally Thames is organised by the Thames Festival Trust, together with London First, London & Partners, London City Council and dozens of collaborators.

Boris Johnson, Mayor of London, says:

Without the River Thames, there would be no London; this flowing thoroughfare has played a vital role in the history and success of our city. Fêted in art, poetry, music and film, it has provided a watery stage for major events, from the London 2012 Opening Ceremony to the Diamond Jubilee Pageant. Totally Thames is another great celebration of the river, which I hope will make people appreciate its significance even more, whether they use it for commuting, for transporting goods, or for pure pleasure.”

Gordon Innes, Chief Executive, London and Partners, says:

Totally Thames is a fantastic new addition to London’s cultural calendar and will be a real celebration of everything our world-famous river has to offer. The event promises to be a wonderful new platform for the exhibitions, attractions, events and activities happening year-round along the banks of the Thames. From Hampton Court in the west, to Greenwich in the east, this is an unrivalled opportunity to focus in on our diverse and vibrant riverside.”




If you decide to stroll along the backbone of the capital you’ll be able to enjoy art activities, talks, slow cruises, boat races, fireworks in spectacular locations, and an infinite number of other activities!

Check out the calendar of activities to make sure you don’t miss any of them!


Daniel Ricciardo and Sebastian Vettel finished the Italian GP in fifth and sixth position respectively, after a hard-fought race and having begun in difficult positions on the grid.

F1 Grand Prix of Italy

At the beginning of the race, Lewis Hamilton, who started from pole position, was overtaken by Nico Rosberg, Kevin Magnussen and Felipe Massa. Vettel managed to hold on to fifth but Ricciardo lost positions and was in 12th in the early laps of the race.

Massa and Hamilton made a big effort to overtake Magnussen to grab the top positions. Vettel, brining up the rear, failed to get ahead of Magnussen and remained behind him.

F1 Grand Prix of Italy

The Infiniti Red Bull Racing Team decided to go for an offensive strategy and made Vettel stop on lap 18. He left the pit stop with hard tyres and waited until many of the cars had pitted in order to get ahead of the McLaren.

Behind them was Ricciardo, taking advantage of the good shape of his tyres and the pit stops to move up positions and close the gap on the leaders. He managed to overtake Raikkonen and Button and secured eighth position. Employing his skills at the wheel, Daniel then got past Perez. He now had Vettel and Magnussen in his sights.

F1 Grand Prix of Italy - Qualifying

Daniel Ricciardo took advantage of the good condition of his tyres to overtake teammate Sebastian Vettel, who didn’t make it easy for him at the beginning. After a couple of attempts, Ricciardo managed to get past Vettel and defended his fifth position until the end of the race.

The strategy helped today, it kept the tyres fresh enough to go those extra few laps at the end,” said Daniel afterwards. “I saw the cars in front of me pit and the pace was still good enough, so seeing that we didn’t have great pace when we were out of position we thought we would try something different and that’s why we went long, which helped towards the end of the race.”

I was more comfortable with the prime tyre and was able to do some good moves, which kept me smiling,” he added. “The start wasn’t ideal, it’s one of the longest runs up to Turn One here from the start line and it’s not a place where you want to have a bad one, but I dropped the clutch and didn’t get the traction, so we will have to look at that, but we kept a cool head and picked our way back through the field. I think fifth, even with a good start, was the best we could do.”

F1 Grand Prix of Italy - Qualifying

Meanwhile, Vettel tried to prevent Perez and Magnussen from getting ahead of him, the latter having received a penalty for an earlier infringement. Ricciardo and Vettel finally crossed the finish line in fifth and sixth place respectively, behind Lewis Hamilton, Nico Rosberg, and Felipe Massa who won a spot on the podium for the first time this season, and Valtteri Bottas.

I think that was the most we could do today,” said Seb of the team performance. “On the primes we weren’t able to look after the tyres as well as we wanted to. The target is to get back to the front, at the moment the gap is quite big but we will have to work hard to close it again. We have had some difficulties this year, but they can only make us stronger if we learn from them. In terms of strategy we wanted to get the McLarens, so we went aggressive with the early stop, but the tyres started going off at the end and all in all that was what we could do today.”

F1 Grand Prix of Italy - Practice

A Pepe Jeans London Denim Celebration

It all started at Portobello Market 40 years ago, the place where Pepe Jeans took its first steps into the world of fashion by selling jeans, which later became the brand’s identity. Right from the outset, Pepe Jeans wanted to convey the importance of quality, the perfect fit, and innovative design in all its collections. You can see this philosophy in our collections dedicated exclusively to denim: the Portobello, 73 Range, The Heritage and Tru Blu collections. But in what way are the collections different?




The Portobello collection remains true to our roots, maintaining the youthful spirit influenced by the streets of London, a powerful representation of the brand. The 73 collection is a tribute to the year in which Pepe Jeans was born and, as such, is inspired by the world of rock ’n’ roll and the art and music scene at that time. So, if what you’re looking for is adventurous styles and bold, authentic textures, then this is the collection for you!


PEPE JEANS LONDON Denim Brochure15

Meanwhile, the Heritage collection is aimed solely at the man who loves the past. Its designs include the most vintage, most iconic and most authentic replicas of our collections. Preserving our planet is something that we’re concerned about, which is why we created the Tru Blu collection, the new line of organic denim that is totally committed to the environment, and to fashion of course. All the pieces in the collection are manufactured without the use of chemicals and with the minimum consumption of water.

PEPE JEANS LONDON Denim Brochure12


PEPE JEANS LONDON Denim Brochure20

PEPE JEANS LONDON Denim Brochure21

That’s how we continue to celebrate our 40 years in the industry, paying homage to denim and creating iconic collections. Long live denim!

September’s Playlist

After some months of sun, denim shorts, sun cream, quick swims to the sound of the best music, and the odd sunburn now and again, it’s back to the old routine with a new playlist that will accompany you during the last days of summer. The Edge Magazine, Southampton University’s Entertainment Magazine, covers reviews, previews and news in music, interviews, film, live gigs, comedy, theatre, television and much more and has created this playlist with the latest sound from Alt-J, London Grammar, PHOX, Fryars, and much more! Get ready for autumn with our September playlist!

  1. Alt-J – Every Other Freckle

  2. Florrie – Little White Lies

  3. Peace – Lost On Me

  4. London Grammar – If You Wait (Shy FX Remix)

  5. Grimes – Go feat. Blood Diamonds

  6. Rubblebucket – Carousel Ride

  7. Kwabs – Walk

  8. Alvvays – Archie, Marry Me

  9. MNEK – Wrote A Song About You

  10. Jessie Ware – Say You Love Me

  11. PHOX – Kingfisher

  12. Fryars – Prettiest Ones Fly Highest

Playlist compiled by The Edge Magazine
Web:, Facebook: The Edge, Twitter: @theedgesusu,
Youtube: The Edge, Tumblr: The Edge, Instagram: theedgesusu.

Back to School, style is in season!

Who said going back to school wasn’t fun? The summer’s almost over but there’s no need for tears! There are lots of reasons why going back to school shouldn’t be traumatic. Meeting up with your friends again, using new books for the first time, sharing your summer experiences in class, etc. September is much more exciting than you think. And this year it promises to be even better than before! Pepe Jeans wants the back-to-school period to be truly magnificent, so we’ve selected some top items for the kids to start the autumn season with enthusiasm and style. Checks, denim, and parkas are the star pieces of the young fashionistas’ wardrobe again this autumn.



And if that weren’t enough, we wanted the kids in the house to look even cooler still on their return to school, by creating 6 badges for the laces on Pepe Jeans’ famous Industry model. With 6 different designs for each day of the week, the kids will be truly unique. You’ve just got to let your imagination fly!

So let’s recap. Remember, lesson number 1: starting the classes in style will make back-to-school much more fun. So let’s get started?

PJL Customize your laces (2)


Daniel Ricciardo victorious in a fantastic race

Daniel Ricciardo notched up his third win of the season at the Belgian GP, giving the Team its 50th grand prix victory. On top of that, Ricciardo became the first Australian since Jack Brabham, in 1960, to win the GP in Belgium.

F1 Grand Prix of Belgium

Meanwhile, Sebastian Vettel, broke away to finish in fifth position, winning another battle in the final laps and overtaking Jenson Button (McLaren), Fernando Alonso (Ferrari) and Kevin Magnussen (McLaren).

The race got off to a promising start. While Nico Rosberg and Lewis Hamilton vied for lead position, Vettel took advantage of the moment to get past Rosberg and continue the race in second position.

Behind them, Daniel, who had started the race in fifth position, was shoulder to shoulder with Fernando Alonso in the early laps. Meanwhile, Rosberg and Hamilton continued to vie for first position, to the point where they ended up colliding with each other. Rosberg was able to get back into the race, but Hamilton was forced to change one of his wheels. He returned to the track but had to withdraw from the race on lap 39.

F1 Grand Prix of Belgium

Rosberg’s pace was slowed by the damage to his car and he soon saw Vettel and Ricciardo gaining on him. Ricciardo was getting ever closer to the Mercedes driver. The response from his team was to make a pit stop to change a front wing and to switch the tyres. Daniel went into the lead at this point, and this was the moment when he counter attacked with a consistency strategy. Rosberg had to change his tyres again and Daniel tried to squeeze the most out of his, making a second and final visit to the pit lane in the hope that the new tyres would help win him the race.

And that’s how it was. Daniel’s consistency gave him an advantage over Rosberg and the Infiniti Red Bull Racing driver crossed the finish line 3 seconds ahead of the German.

F1 Grand Prix of Belgium

You know everyone was saying we didn’t really have a chance around here, but I think we had some really good pace today and surprised ourselves.” said Daniel afterwards. “It feels a bit surreal, but another win is very cool, very cool.

It was difficult staying out at the end of the race. When you’re the leader as well you always feel like you’re the most vulnerable when it comes to a pit stop or not, but Simon my engineer came on the radio and said I think it’s 11 laps left, can these tyres get to the end? And I said I think I can keep more or less this pace, and we were able to, and then on the last lap I found a couple more tenths, so I was having a bit of fun then!

There’s been a lot of good things about the win today, obviously the last two came from a more aggressive style of race, but today was more calculated and it was nice to win under different circumstances.”

F1 Grand Prix of Belgium

F1 Grand Prix of Belgium

Vettel, meanwhile, was very close to finishing the race with a place on the podium. He managed to hold on to third position for a while, but after a tyre change he dropped back to fifth. After stopping for the last time to change the tyres on lap 34, he fell back to eighth position. But Vettel stepped up the pace again and clawed back a few positions, breaking away from Alonso and Jenson Button and finally finishing the race in fifth position.

F1 Grand Prix of Belgium - Qualifying

F1 Grand Prix of Belgium

Towards the end of the race was good, I was in a rush to get through because the laps were going down and obviously Alonso and Magnussen didn’t have fresh tyres, so Jenson and me caught them fairly quickly,” he said.

“In the end it was good not to lose a position compared to when we decided to pit, which was probably a little bit late, but in the end we maintained the position. The battle was fairly interesting, it was a bit all over the place with people pushing each other off on the track, but we race hard, although sometimes maybe a bit too hard! The team did a great job in the pit stops, three perfect stops, they felt really quick.”

In short, Daniel’s calm throughout the race ensured perfect control of his car, and leaves him with 156 points in the world ranking, 35 behind Hamilton who is in second place with 191 points. Rosberg leads the rankings with 220 points. Next stop: Monza (Italy).

F1 Grand Prix of Belgium

F1 Grand Prix of Belgium

Insider: Rai Robledo


Back again for our latest edition of Insiders, we had the pleasure of interviewing photographer Rai Robledo. With his keen eye for detail, Rai shoots breath-taking photographs that capture viewers’ attention at first glance. Fashion editorials, concerts, weddings, and more, he does it all. From landscapes to portraits, his work is described as beautiful, elegant, and sensitive. Staying involved in every aspect of the photographic process from start to finish, Rai makes sure his passion and unique flair is transferred to every image. Although known specifically for his outstanding photography, Rai Robledo is also a blogger, social media ambassador and drummer in the group Hominidae. Find out more about Rai Robledo below!

1. What made you want to become a photographer?

I’ve always loved photography. I was really attracted by the light, compositions, and wanted to immortalise the things I saw.

2. Where does your inspiration come from?

From many places. From everyday situations, films, photographs. Anything that happens to you can be a source of inspiration and be transformed into a photo.

3. What type of photos do you prefer taking?

I like photographing people in particular. I really like portraits, but also travel photography, landscapes, and objects. When you’re a photographer you have that urge to photograph everything, although people are what I like most, but they’re also the most difficult…


4. What was the most difficult photo you’ve taken?

When a shot is complicated, or you see that it’s not going to turn out how you wanted, it’s better to just leave it, so there hasn’t really been any photo that was complicated to do.

5. Which famous person have you enjoyed working with most?

I don’t know. I almost prefer to take photos of anonymous people, although I’ve never had a bad experience working with somebody well known.


6. What is it you like most about being a photographer?

Travelling, meeting interesting people. That each day is different. Some days you take photos, some days you edit, some days look for locations, or work on commissioned projects and photos. Every day is different so you never really know where you’ll be in a week’s time or what photos you’ll take.

7. What would be your dream photo?

The ones I haven’t yet taken. There are lots and, luckily, they’re gradually appearing, almost without looking for them they come.

8. We know that, apart from being a photographer, you’re also in the band Hominidae and you’ve played at the FIB. What was the experience like?

Fantastic. We were the winners of the Radio3 demo project and that was the prize. Playing in a festival of that magnitude when you’re used to small, intimate venues was good fun and a great experience. We’re a dive bar band, with people and friends close, but of course we love experiences like playing at the FIB and we’d love to do it again.

9. Your next plans?

To continue working, continue taking photos and to complete the second part of a project I started last year, called “Las chicas son rockeras” (The girls are rockers, where I take photos of girls wearing the t-shirt of their favourite rock, punk or heavy metal band. I already have 182 and I hope that with the second part of the project I can finish and publish them in a book.

Check out his website, blog, Facebook, Twitter and Instagram.

Kasabian takes the electro rock to another level with 48:13


The title of Kasabian’s new album says it all. 48 minutes and 13 seconds of catchy song choruses to sing and rhythm to dance to. Released on June 9th, 48:13 marks the bands fifth studio record produced since the band was formed 10 years back. After continuous musical experimentation throughout their music career, this album is by far their best yet! A follow up to their 2011 album Velocriraptor!, these British rockers take an unexpected direction creating 13 tracks that jump between multiple genres from electronic and hip hop beats to 60s rock and roll.


A crowd-pleasing album worthy enough to close Glastonbury music festival a few weeks back. Front man Tom Meighan hit the stage in a white jacket and bow tie while the rest of the band wore skeleton suits ready to give an unbelievable performance. Opening the set with hit singles from their new album including foot-stomping throbbing bass of Bumblebee and the lead single Eez-uh, the band also performed tracks from each of their previous albums. Keeping the entertainment going all night the audience was blown away with a diverse set of unexpected twists and turns. Don’t worry if you missed the show, see they hype yourself at one of their upcoming shows!


RRRIPP!! Paper Fashion

The 1960s was a groundbreaking era for fashion! Not only known for popularizing mini skirts or paisley prints, but also for a brief period of time paper dresses. First appearing in the United States in 1966 as a tool used to advertise products, the fad quickly popularized and spread to Europe. Many of these paper dresses are showcased at the RRRIPP!! Paper Fashion exhibit in London, featuring garments from the ATOPOS collection, organized by Vassilis Zidianakis and Stamos Fafalios.

paper fashionThe Big Ones for ’68 Paper Dress by Universal Fashions, USA, 1968. Photo: Panos Davios. © ATOPOS collection.

paper fashionBaby Ruth Paper Dress by Mars Manifacturing Comapny, North Carolina, 1969. Photo: Panos Davios. © ATOPOS collection

paper fashion2Bob Dylan Poster Dress, USA, c. 1967. Photo: Panos Davios. © ATOPOS collection.

This exhibit features the Souper Dress, an Andy Warhol inspired paper pop art dress made and sold during an advertising campaign by Campbell´s Soup Company.

soupThe Souper Dress, after Warhol, by Campbell’s Soup Company, New Jersey, 1968. Photo: Panos Davios. © ATOPOS collection.

Tracing the decade’s key political events, the exhibit displays this electoral campaign dress used to promote Robert Kennedy and Richard Nixon during 1968 presidential election.

NixonRichard Nixon electoral campaign Dress by Mars Manifacturing Company, North Carolina, 1968. Photo: Panos Davios. © ATOPOS collection.

kennedyRobert Kennedy electoral campaign Dress (with portrait by Norman Rockwell), New York, 1968. Photo: Panos Davios. © ATOPOS collection

Don’t miss the chance to travel back in time to the 1960s as you walk though this extraordinary exhibit and learn about the social, cultural, and historical significance of a piece of clothing that represented pop art to political campaigns. On display now at the Barbican International Enterprise in London.