Just when we’re leaving Christmas behind us, sales time rolls around. It is the time most eagerly awaited by all of those people who are dreaming of taking shops by storm and strolling down the streets with five bags in each hand, in the purest “Pretty Woman” style, but at bargain prices.
Sales weeks are so rooted in consumer society that few people ever ask themselves the origin of this time of delirium and ecstasy in the shops. But everything has a beginning, and in this case, it all started in the city of New York — where else?
During the Great Depression that the United States underwent, the most important retail shops joined together with Macy’s (the most famous department store in the United States, a place where sales are practically a religion) and they created a group of companies called Macy’s Inc. The first president of this new conglomerate, Fred Lazarus Jr., revolutionised the 30’s and sales in New York. He faced the following challenge: What do you do with all of the season’s clothing in stock that you haven’t sold over the year? The answer seems simple, now that everyone is so used to lowering prices to sell a lot. But his idea of creating specific days for selling leftover clothing at a lower price was a visionary proposal in his day.
This strategy spread throughout the world, and nowadays this is the period when many people have a chance to get that look that they have been dreaming about all season long.
Here are a few looks that you can purchase now in our stores with the best sales!