Pepe Jeans celebrates its 40th anniversary with the Dutch fashion bloggers

We’re still in celebratory mood here at Pepe Jeans and this time we moved the party to the city of canals. Last week, Amsterdam was the host city for a #Pepeturns40 event, and we had the pleasure of having the most influential bloggers on the Dutch scene as our guests.



As usual, were surrounded by fashion, music and British inspiration. We chatted with the bloggers who inspired us with their tireless fashionista minds as they took the opportunity to check out our latest autumn-winter collection 2013. The celebration was just about perfect; all the ingredients were there to make it a memorable party; cakes, confetti, fashion, and music. And the photos? Of course we took some! We snapped our guests while they enjoyed themselves during the party so we could immortalise this fab evening. The flashes lit up the event and we got some fantastic shots! You can see them in the posts of some of our guest bloggers: Sarandipity, Edda Loves Heels, Monica Harmony and Dress Your Life !






62886_10151846831002020_696662230_nWe’d like to thank our bloggers for making this #Pepeturns40 event so special. If you want to follow our activities with the blogging world then don’t forget to keep an eye on #Pepelovesbloggers!

See you at the next event!


Pepe Jeans opens its first store in Turin with members of the Infiniti Red Bull Racing team

With the Union Jack strategically placed between brick walls, and surrounded by a world of denim and British inspiration, Pepe Jeans opened its first store in Turin on 4 September. To celebrate our first opening in the famous Italian city in style, we welcomed our guests with a cocktail in the new 100 m2 space in the centre of the city.

PJL negozio-icompleto1

PJL negozio - iext.

The modern urban style, faithful to Pepe’s British roots, was-ever present during the event.  But that wasn’t the only thing that made ​​this opening party so special. Turin’s Via Lagrange was alive with F1™ and top celebrities from the racing world.  The special guest of the night was undoubtedly Infiniti Red Bull Racing. We were truly honoured to have Christian Horner with us, the team’s manger, and David Coulthard, the former F1™ driver and ambassador of Infiniti Red Bull Racing, who turned up in a real racing car, something we usually only see whizzing around Grand Prix tracks. What a surprise! The chance to see it up close was a unique experience, not only for F1™ fans but for everyone else too.

PJL negozio - interior 2

PJL negozio - interior 1











The atmosphere was just perfect for celebrating our 40 years of paying homage to denim, and for strengthening our ties with the IRBR team. It’s a real pleasure to be part of this alliance!

Battle of the Bloggers: Meet the French and Spanish fashion bloggers!

Last week we presented the eagerly-awaited Battle of the Bloggers, jointly organised by Pepe Jeans and Fashiolista to award the blogger whose Pepe look gets the most votes from their fans. And, not only the winning blogger will get a prize, but you too could be a winner, because if you vote you’ll be entered into a draw for a €500 Pepe Jeans gift voucher. Tempting, isn’t it? So leave your vote here!

15 bloggers of 7 different nationalities are vying for your votes right now to get them into first place. If you still don’t know them, we’re giving you the chance to find out more over at Cooltery. Today’s bloggers are from France and Spain. Read on!

Saray – Dans Vogue

Saray, from, is a blogger from Barcelona whose style and outfits are noted for their freshness and simplicity. Just take a peek at the comfortable Bohemian look she’s chosen for competing in our battle:




Eve – Mahayanna

Eve, from Mahayanna is one of the four French bloggers representing the Gallic country in the battle. Her outfits show a strong punk and grunge influence, which we really love!





Aude B – The little world of fashion

The adorable Aude, from The Little World Of Fashion, is notable for her bravery when it comes to combining all kinds of fabrics and styles. For our battle she has chosen the following Andy Warhol look.

Aude B

Aude B

Aude B


Vanessa Perroud – Une armoire pourdeux

French blogger Vanessa, from Une armoire pour deux, manages to give any casual outfit that sophisticated touch we all seek. She how she shines in this simple Pepe dress!





Anne-Laure – Adenorah

And lastly, Anne from Adenorah is representing the Parisian chic style that only the French bloggers have. There’s an air of elegance to all the clothes she’s chosen. See for yourself the result of her Pepe choice!





The Battle of the Bloggers has begun!

At this stage it’s widely known that #Pepelovesbloggers! Not only do we organise great afternoon treats for them but we also follow them wherever they are and support them on well-known platforms like Fashiolista. Yes, that’s right! After the tea parties, Chicisimo contests and trips to F1, we now present the latest activity we have organised with the help of Fashiolista – the eagerly-awaited Battle of the Bloggers!

This year, 15 of Pepe’s most adored fashion bloggers will be taking part in our Battle of the Bloggers. Jana from, Saray from, and Mariana from Miss Tangerine, among others, will compete for a week in an attempt to have their Pepe look, with your votes, proclaimed winner of the battle!

If you’re not a fashion blogger, don’t despair – you too can win a prize!  Up for grabs is a €500 gift card to spend in our shops!

So how do you get it? It’s simple! Enter our contest page on Fashiolista and vote for your favourite look. Just by doing this you’ll be automatically entered into a draw for a gift card worth €500.


So don’t wait, vote for your favourite Blogger now! The winner of the battle can flaunt the Pepe look at the great surprise we’ve got planned for them. Sounds good? Keep an eye out for more info!

“Love at first sight”, a film by Pepe Jeans London

When Industry met London for the first time it was just your typical day when nothing much happens. He settled into his usual corner, picked up his paintbrush and set to work. Suddenly his attention was diverted to the perfect silhouette of a sandal. They weren’t just any ordinary type of sandal though, but the epitome of elegance itself, dressed in a flattering print of stars, and so high that they almost reached them: it was love at first sight for London.

But, as in all these story tales, he didn’t know who she was and she was unaware of the feelings she had awoken in him. So the days went by and Industry continued to take up position in the same corner, hoping she would appear at any moment. He didn’t know her name but that first impression had been enough to inspire a new portrait.

When it looked like it would be a story without an ending, London decided to make a move and turned it around 360 degrees. Can you guess how their love story ends? Here’s a clue: don’t be blinded by the flashes – follow them, because they too have a lot to say.


Pepe Jeans at Bread & Butter 2013

Pepe Jeans London brought to Berlin a dramatic new stand concept showing the most sophisticated denim technology at international fashion show Bread & Butter. The Denim Laundry provided visitors with a sneak peak into the world of denim customisation reminding Pepe Jeans’ early days when jeans were hand-customised from a stall on the epic London’s Portobello Road.

Pepe Jeans London also offered all the guests the opportunity to win one of the 1973 pairs of men’s and women’s jeans that the Denim-led young fashion brand  was giving away to celebrate its 40th anniversary. All of the invited friends had also the opportunity to add onto their own jeans some Swarovski Elements, for a premium fashion-forward look, and finishing its customisation with a Union Flag application on the back pocket.

Want to know more? Then check out the pictures below or go to Flickr!


5 pieces to buy in the sales and wear in spring

The sales have just begun and a lot of us are taking the opportunity to kit out our spring wardrobe. To get the best out of your buys we’ve selected a few ‘must haves’ at half price that you can wear in the next Spring-Summer season. So take note!

Asymmetric Skirt
Still don’t have an asymmetrical skirt? This is your chance to get hold of one of the most ‘it’ items for half the price. Wear it in winter with a warm, snug sweater or in spring with a with a loose blouse. Get that bohemian look you desire!


BUY NOW: Kira jerseyClaris SkirtWembley Boots


Leather Skirt

The leather skirt is one of this season’s staples, and it’s certain to be still with us in spring and summer. So, what’s the best way to wear it? Pair it studded boots and a grey jersey or blouse and you’ve got it!

London Calling

BUY NOW: Bakers JerseySteady Leather SkirtPimlico Boots


Animal-print Shirt

Animal print will still be a hit in spring. And it’s now more affordable than ever, so get yourself this leopard-print blouse. Although you won’t get much wear out of it now because of the cold, by the time spring comes around you’ll be glad you got it ;)

London Calling

BUY NOW: Marquee ShirtWembley Boots, Paddingtons Skirt


Miniskirt and nude jersey
Nude continues to be popular after several seasons in our wardrobes. This wool miniskirt is a perfect example of this trend! Combine it with a blouse in pastel colours to get a really springtime look!

Urban Nature

BUY NOWDagny JacketErna ShirtHille SkirtPreston Shoes


Burgundy Leather Jacket
Just when you least expect it you’ll be swapping your coat for a leather jacket like this. Be one step ahead of spring and make the best of the Pepe sales to get a biker-style leather jacket in the season’s must-have colour: burgundy!

73 Collection

BUY NOW: Heidy Leather Jacket, Nicole Dress, Hackney Boots


So now you’ve no excuse not to be wearing the coolest clothes this spring! Visit your nearest Pepe store or check out our online store and treat yourself for half the price.

Veronica Falls for Pepe Jeans – Singular Music Festival

The second concert of the Singular Music Festival took place last Friday, with the British band Veronica Falls as guest artists. We loved the Paris concert, and we absolutely adored the London one!


Pepe Jeans chose the River Seine as the setting for the Paris concert and on this occasion the venue of choice was the Vinyl Factory in Soho, the perfect place for bringing fashion and music lovers together.

The first guests started to arrive at the Vinyl Factory around 7.30pm; among them journalists, bloggers, and the lucky winners of the competition that Pepe Jeans ran on its Facebook page. And, like the good fashionistas they are, none of them wanted to miss the photo call; look look

The indie band made everyone feel at home, chatting and joking with the audience. At one point during the night, they even played an acoustic song with some of the lucky concert goers! These guys don’t put their guitars down even during the breaks! Thanks, guys!

You can keep track of them on Facebook, Twitter and My Space.

A short, short story.

Shoes can say a lot about us. They form part of our wardrobe and that’s why they can help tell the story that lies behind each one of us; our tastes, habits, peculiarities, etc. This is the “short, short story” that we at Pepe Jeans want to tell you.

Getaway14 is the title of this short movie in which the only stars are the shoes. And that’s all that’s needed to tell a story, because…”shoes can say a lot”.

Get to know the cast better:

Leading actress – Anae Boots

Leading actor –Industry sneakers

The female villain – Pimlico boots

The other female villain – Chelsea boots

The Villain – Murdock Sneakers

The other villain – Cooper boots

Stage Director – Downey shoes

Director of Photography – Victoria shoes

Art Assitant – Helmet

Assitant Stage Director –Preston shoes

Cameraman – Melting

Sound Technician – Industry sneakers

Production Assistant – Noise sneakers

Scripts – Russel sneakers

Stylist –Hackney

Lighting Technician –Elephant shoes

Make-Up artist- Wembley Shoes

Head over to our online store, available in the UK, Spain, Italy, France, Germany, Portugal, Netherlands

Girls know how to succeed at a party in true Pepe style!

Last week we told you all about the Pepe looks our male guests sported at the opening party of our new website, and now it’s the girls’ turn! Read on if you want to know how to succeed at a party and end the night with as much style as Ana Sofia, Sunday Girl, Aurelia and Chiara did!

Portuguese TV presenter Ana Sofía decided to go for a very ‘feline’ look which consisted of leopard-print skinny trousers, an extra-wide t-shirt and studded boots which she had to take off later; as you do! Our Portuguese girl didn’t stay still all night!

Feline Jeans: Spain, Italy, Netherlands, France, Deutschland, Portugal, UK.
Christie T-Shirt: Spain, Italy, Netherlands, France, Deutschland, Portugal, UK.
Chelsea Boots: Spain, Italy, Netherlands, France, Deutschland, Portugal, UK.

Italian actress, Chiara, opted for the rock-chic look, combining a silk mini dress with a biker-style leather jacket and flat ankle boots. Do you like the result?

Heidy Jacket: Spain, Italy, Netherlands, France, Deutschland, Portugal, UK.
Nicole Dress: Spain, Italy, Netherlands, France, Deutschland, Portugal, UK.
Pimlico Boots: Spain, Italy, Netherlands, France, Deutschland, Portugal, UK.

Sunday Girl, the English singer, knows exactly what her must-have this season is:
oversized shirts. This time she chose one with a Warhol-inspired black and white print. Perfect! Check out our Andy Warhol collection and see the full look!

Bayard Shirt: Spain, Italy, Netherlands, France, Deutschland, Portugal, UK.
Moma Pants: Spain, Italy, Netherlands, France, Deutschland, Portugal, UK.
Hackney boots: Spain, Italy, Netherlands, France, Deutschland, Portugal, UK.

Lastly, French blogger Aurelia also fell in love with our pop-art looks, choosing a pair of silk swing bermudas and a long-sleeved top with a Marilyn Monroe print.

Pearl shorts: Spain, Italy, Netherlands, France, Deutschland, Portugal, UK.
Morella top: Spain, Italy, Netherlands, France, Deutschland, Portugal, UK.
Hackney boots: Spain, Italy, Netherlands, France, Deutschland, Portugal, UK.